Beginning as the creative lead and later overseeing the initiative as Marketing Manager, I guided the strategy and execution of St. Elizabeth Healthcare's multi-year partnership with Eric Davis. The campaign transformed Davis' cancer survivorship story into a region-wide awareness effort through integrated video, social, digital, and earned media activations. The work helped promote colorectal cancer screenings, elevate oncology service awareness, strengthen community engagement, and position St. Elizabeth as a leader in cancer prevention, treatment, and survivorship.