St. Elizabeth Healthcare partnered with Cincinnati Reds star Elly De La Cruz to connect elite athletic performance with elite healthcare, creating a multi-channel campaign that resonated with consumers throughout the 2024 and 2025 seasons.  I managed an integrated campaign spanning commercial production, social media, digital advertising, community engagement, and real-time baseball activations. Anchored by the platform "5-Tool Player. 5-Star Hospital.", the campaign created a hometown connection between one of baseball's brightest stars and St. Elizabeth's commitment to five-star care, generating sustained engagement and visibility throughout each season.