As creative lead and project manager, I directed the 2020 Magnet Grand Slam campaign from nurse engagement and site visit readiness through post-designation recognition and celebration. I partnered with nursing leadership to create educational and awareness materials that prepared nurses for interactions with Magnet appraisers while building excitement around the designation process. After St. Elizabeth's Edgewood, Covington, and Grant hospitals earned their fourth consecutive Magnet® designation, I led the creation of a fully integrated campaign that included branding, advertising, multimedia production, presentations, and internal communications, helping showcase one of the region's most significant nursing excellence achievements.