As a marketing manager, I helped develop and execute St. Elizabeth Healthcare's partnership with former University of Kentucky Women's basketball star, Maddie Scherr, creating a comprehensive content campaign focused on strength training, recovery, mobility, and athletic development. The initiative combined social media storytelling, athlete-driven content, and strategic promotion of Sports Performance services to increase awareness, engage sports-minded audiences, and establish St. Elizabeth as a trusted partner in helping athletes perform at their best.